Track record, capabilities, and what we're building next.
Beauty & You — Nykaa × Estée Lauder's own venture program. Competing against hundreds of applicants across India.
Guinness World Record — achieved through an execution challenge with a 92% rejection rate. We were the 8%.
Revenue uplift in the serum category — delivered twice, across two different brands: Suganda and Deconstruct.
Inside the business of Indian D2C beauty — owning the work from first ideation to shelf. Not the strategy slide. The whole thing.
Discover → Define → Build → Launch → Amplify → Scale
Category white-space analysis, consumer insight mining, trend mapping, and competitive landscape decoding — so every idea starts with evidence, not intuition alone.
Positioning, architecture, naming, and claim strategy. Built to last, not to launch. We make sure the brand story and the product story are the same story.
Bridging strategy and formulation — from brief to lab to claim substantiation. If your product doesn't perform, the rest of the strategy is decoration.
End-to-end launch architecture — GTM planning, channel strategy, campaign development, and on-ground execution. We've done it before. At 11pm, three days before launch.
Strategic creator partnerships and media relationships built on brand fit, not follower count. Amplification that earns trust instead of renting attention.
D2C architecture, retention systems, data infrastructure, and performance marketing frameworks — so growth compounds instead of just spending.
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